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Glossary Web & HTTP

JSON-LD

JSON-LD is a way to embed structured data in a web page as JSON, using schema.org types, so search engines understand what the page contains.

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In more detail

It lives in a <script type="application/ld+json"> block and can describe articles, products, FAQs, events and more. Only mark up content that is visible on the page.

Try these tools

JSON-LD Schema Generator

Generate JSON-LD structured data markup for Article, Product, or FAQ schema types from a simple form.

See also

  • Glossary JSON
    JSON (JavaScript Object Notation) is a lightweight text format for structured data, built from objects, arrays, strings, numbers, true.
  • Glossary Open Graph
    Open Graph is a set of meta tags (`og:title`, `og:description`.
  • Guide How SEO Meta Tags Work
    Title, description, canonical, hreflang, robots.txt.
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