In more detail
A $100 sale of an item that cost $60 has a 40% margin, but a 66.7% Markup, which is measured against cost. The margin can never reach 100%, while markup can.
Profit margin is profit as a percentage of the selling price: `(price − cost) / price`.
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A $100 sale of an item that cost $60 has a 40% margin, but a 66.7% Markup, which is measured against cost. The margin can never reach 100%, while markup can.