Markup Calculator

Enter any two of cost, price, profit, markup or margin and get the rest

What you know

Pick any two values you know and enter them. The rest are worked out.

First value

Amount

Second value

Amount

Enter two values to work out markup, margin, cost, price and profit.

Error

Choose two different values and enter both.

Any Two Values

Give any two of cost, price, profit, markup and margin and the other three are calculated.

Markup vs Margin

See both percentages at once, so you never confuse profit as a share of cost with profit as a share of price.

For Pricing

Work forwards from cost and a target markup to a price, or backwards from a price to the margin you actually earn.

Full Privacy

Everything is calculated in your browser.

Markup Is Not Margin

Markup is profit divided by cost; margin is profit divided by price. Selling something that costs $50 for $70 is a $20 profit, a 40% markup and a 28.57% margin. Because the price is larger than the cost, margin is always smaller than markup. A 50% markup is only a 33.3% margin, and a 100% markup is a 50% margin.

Mixing them up is a classic pricing mistake: a business that wants a 40% margin and simply adds 40% to cost ends up with a margin of only 28.57%. To reach a target margin m, price = cost ÷ (1 − m). This calculator does the conversion for you, and it flags impossible inputs such as a margin of 100% or more.

Key Takeaways

Both percentages: Markup and margin are always shown together.
Losses too: A price below cost gives a negative profit, markup and margin.
Guarded inputs: Impossible or underdetermined combinations are explained.

Markup Calculator - Markup, Margin, Cost, Price & Profit