UTM Link Builder - Create Campaign Tracking URLs Online
UTM Link Builder
Build Campaign Tracking URLs for Analytics
Understanding UTM Parameters
Campaign Attribution
See exactly which newsletter, social post, or ad drove traffic in Google Analytics or any UTM-aware platform.
Email Marketing
Tag links inside a newsletter to measure engagement separately from organic or social traffic.
A/B Testing Ads
Use utm_content to compare click-through performance between two versions of the same ad.
Local Processing
Your URL and campaign details never leave your browser — the link is built entirely client-side.
The Five UTM Parameters
UTM (Urchin Tracking Module) parameters are query string tags that analytics platforms recognize automatically. utm_source identifies where the traffic comes from (e.g. "newsletter"), utm_medium identifies the marketing medium (e.g. "email"), and utm_campaign identifies the specific campaign. The optional utm_term and utm_content add finer-grained detail, commonly used for paid search keywords and A/B test variants respectively.
Key Takeaways
- Preserves Existing Params: Any query parameters already on your URL are kept intact.
- Universal Support: UTM tags are recognized by Google Analytics, HubSpot, and most major analytics platforms.
- Client-Side Only: All link building happens locally in your browser — no data is ever sent to a server.