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Glossary Web & HTTP

Meta description and title tag

The title tag and meta description are the page title and summary that search engines often show as the blue headline and the snippet beneath it.

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In more detail

Aim for titles of about 30 to 60 characters and descriptions of 70 to 160. Search engines truncate by pixel width (about 600 px for desktop titles), so a title of wide letters can be cut early. Each page should have its own.

Try these tools

Meta Tag Generator

Generate the title, meta description, canonical, robots, Open Graph and Twitter Card tags for your page.

SERP Snippet Preview

Preview how your page title, URL and meta description may look in Google search results on desktop and mobile.

See also

  • Glossary Open Graph
    Open Graph is a set of meta tags (`og:title`, `og:description`.
  • Glossary SERP
    A SERP, or search engine results page, is the page a search engine shows in response to a query.
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